SHOPPING

The action or activity of purchasing goods from stores

Shopping is a great American pastime. It could be considered a sport for a good bargain hunt, a hobby, or, a fun stress reliever.  According to a report from EVEolution, 80% of all shopping for consumer goods is done by women. Therefore, if a girl feels emotional she shops, if she is happy for any reason she shops, and if she wants to avoid something, again she shops. Shopping for women is an unavoidable activity because it fulfills their wishes and brings excitement to their life. Repetitive shopping allows the shopper to get to know clerks who are accommodating, thus a relationship is developed. To the point, clerks can tell what works to get that needed sale or she may make a point to inform the customer of upcoming sales. That extra special treatment keeps the customer coming back or for the customer to tell her friends “Carol is really nice and she will take care of you, whatever you need”.

According to Consumer Report, the Way You Shop (personality type) can influence how much you spend.  
Shopping personality types:
1. The Touchy-Feely Shopper—a shopper that picks something up and then usually purchases it.
2. The Mall Lingerer –these shoppers take their time going through a store.
3. Guerrilla Shopper–the opposite of the mall lingerer. This person waits until the last minute, especially around the holiday season, and then runs around frantically, trying to get all the shopping done in one shot.
4. The Sales Junkie–these people are subjected to a spillover effect. If they see one bargain, they think everything in the store is a bargain, making them apt to spend more money.  
5. The Social Shopper– this type enjoys shopping with friends and almost never shops alone, they tend to make a lot of impulsive purchases.
6. The Off Season Shopper-knows pretty much what they want, and are usually shopping for the next year. Has a price and quality range. This person is a serious shopper.

Do you see yourself in any one of these descriptions? What would you say is your style? Some of us can be combinations of the above shopping types.
Shopping Venues: (The Where)
Shopping Center-retail stores in individual buildings or one large structure (Mall).
Home Shopping-allows customers to shop from home through mail, television, telephone, or computer.
Neighborhood Shopping-local retailers who sell goods and services to the residential they are located in.
Party Shopping-by hosting a social event to display and sell products through order taking or catalogs to those attending.
Window Shopping-browsing of goods without buying, with plans to purchase later or as a means of recreation.
Personal Shopping-one who shops for specific goods or services for other consumers who either don’t have the time or dislike shopping.
Garage/Yard Sale Shopping-has become more and more prevalent, but so has the person shopping. They know exactly what they are looking for and how much they will pay. Many make return trips to sweep up what was not sold at ‘take it off your hands at their rock bottom price’.
Second Hand Shopping-this can include consignment shops, thrift stores, Goodwill and online second hands.


Coupon/Reward Card Shopping-utilize these tools to acquire better buying leverage.   
Retailers design storefront windows to entice customers to buy. They utilize bright lights, up to date fashions attractively displayed and advertisement to pull you into their store. The goods are consistently changed to feed the customer’s hunger for more and different. In the larger cities, specific streets and districts are designated for retail. Some of these outlets are located in or near the factory where the garments are manufactured; thus providing another avenue to shop.

 There are seasons for shopping which in reality ends up being year round. Depending on the type of shopper, some are more compulsive than others, there is always a season to avail your compulsion or addiction. Storage businesses are popping up everywhere because, in this country, we lack the space to accommodate our desire for things.
Seasons of shopping:

January-February: because of the lull brought on by heavy holiday shopping, retailers increase sales to draw customers in. White sales, home goods, mattresses, health equipment, foods and running shoes are part of the advertising to lure the customer back to the store. February is ‘valentine’ with all the candy, cakes, flowers, jewelry, red outfits, lotions and potions to celebrate.

March- April-May: Welcome Sweet Spring-Time!  It is a time for cleaning up and throwing out. Letting the sunshine in means refreshing the home goods, that may look worn and faded for new covers, curtains, towels, and fashions. Giving rooms a fresher smell and allowing air to circulate; gives those who live there an uplift. The grocery and big chain stores are waiting for you. They have placed the items you will need right in your face so you won’t miss them; cleaning supplies, vacuum cleaners, sponges, mops and air fresheners. Easter is a sure sign of spring and along with it comes the need for that ham or lamb from the grocer for Easter dinner. The children will be expecting the usual Easter basket, candies, shoes and outfits. Sales abound to help you get cute deals.

Moving outdoors, homeowners are out and about looking for tools and equipment to better care for their homes and lawns. Flowering plants are on display to give that lawn some color. Home improvement, hardware stores, and garden centers cast their nets to welcome you in.

June-July: With the freedom of summer, people are spending more time outside; the kids are out of school and if you are fortunate there is vacationing for the family. Swimwear, beachwear, sandals, hats, and sunscreen are all necessities for the summer scene. Lawn furniture, the newest grill, summer parties and book clubs have to be shopped for also. Frequent trips to the grocery store take place to feed the hungry elves, to entertain and picnic.

Mid-July-August-September: the National Retail Federation points out the importance of ‘back to school sales’. Next, to holiday sales it is the second largest sales event of the year. Buyers are looking for clothes, shoes, school supplies and computers for their children, as well as the college, bound. The NRF in 2017 indicated Americans spent $83 billion on back to school items. Stores are also seeing an increase in comfort foods as well as single snack packs for the kids’ lunches. With the onset of fall, fashions dictate a change in colors, sleeve length, and fabric thickness. People are also looking for items which feed their hobbies since they will be spending more time indoors.

Late September-October: it is Halloween…..candies, costumes, decorations, and preparations for the upcoming holidays. Displays of coats, sweaters, hats, gloves pants and boots can be seen for the forthcoming of winter. Last minute outdoor and home repair projects are finished.

November-December: this is it, the shopping frenzy retailers have been waiting for all year. Shopping now centers around the holidays and getting more for less. Stores are attempting to get rid of stock/inventory. There is Black Friday (it extends itself more and more each year). Whether online or in the physical stores' shoppers enjoy the hunt and the bargains, they love it.

There you have it, shopping, and an unending preoccupation of both buyers and sellers. Bear in mind that most shoppers are knowledgeable and inclined to research their purchases online before actually buying.